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Are you looking for a roadmap to success? Well, here it is. It’s called the Smart Marketing Blueprint and you ought to print this off, and put it next to your computer.
Let’s take a closer look at each of these.
Give Them What They Want
This is pretty simple, but it’s not always easy. I have known entrepreneurs who poured hours into a new product or service, but they haven’t done any market research to know if the market wants this kind of product.
They are in love with their new product, and they think everyone else should love it, too. It’s like having a really ugly puppy that you love. No one else loves that puppy, but you do. And you can’t understand why nobody else loves that puppy.
But on the other hand, there’s Ray Kroc, who built McDonald’s into a great international success. Ray once said, “Selling is the gentle art of letting the customer have it your way.” He was right!
When you serve a targeted marketplace, you can actually let customers have it your way. You can give people what they want, but in that process, you’re giving them what you want to give them.
Offer Appealing Products & Services
Again, it comes back to knowing and having an intimate understanding of your marketplace. Most companies are doing “me too” kinds of things – they’re all following the follower. The more you’re aware of that, the more you’ll see it.
There are exceptions, but those are the guys who are able to see what their clients really want. You need to become one of them to make the biggest profits.
Your Profit Margin
Number Three is making sure those items have the largest profit margin possible. This is one of the main secrets behind your success. You see, most businesses don’t focus enough on creating products with high-profit margins. Hands down the best profit margins will always come from producing and selling your own digital products.
You need to have slack adjusters in the mix, (a high-ticket, high-profit margin product or service that gives you a BIG PAYDAY!) because you have to make money to pay yourself the kind of money you want and deserve. That’s where affiliate marketing links can fill in too.
Set Up An Email Marketing System
Next is to develop marketing systems that identify the right prospects and communicate the right messages to them. A marketing system is simply a process that automatically attracts and resells customers again and again for you. That’s why it’s so important to set up your opt-in-email system. Build it right, and it can work just like a machine.
Reach & Sell To Them Fast
Number Five is that you’ve got strive to reach and sell, to those people fast enough to make the largest profit you possibly can. Again, most businesses don’t have any real strategy for this part.
Reselling To Your Customers
I know that sounds obvious. But most business owners do an extremely lousy job of making repeat sales to existing customers. They just sit back waiting for it all to come to them.
They’re not aggressive enough in their follow up, usually due to mistaken beliefs around their clients already being satisfied since they bought something. Or about not wanting to bother clients with too many repeat offers.
Look – if someone bought something from you before and they had a good experience, there’s a very good chance they will be interested in other offers you have.
I remember years ago coming across a marketing guru who I really resonated with. As soon as I saw some of his videos, I knew this guy had the answers I needed to scale my business.
So I went searching for his products, and then found an entry-level one for $97. After buying it, I expected an upsell for a higher level coaching program or home study course. My credit card was ready to go – I wanted his more advanced programs – and all of them.
But there was no upsell. And I remember being really annoyed by that – like I’d been short-changed out of his more advanced products.
Your best buyers are going to be like this. If you deliver the goods, they are going to want more from you. Do not rob them from that by acting like a wimpy marketer. Make those repeat offers, and let them buy as much from you as they want.
Creating A Sales Message
Your goal is to build a long-term relationship with these people. You must think it through to the best of your ability, so you can do things that set the customer up for the future sale. Remember, repeat business is the key to generating the largest profits.
There’s a reason why I spend hours a day writing emails and creating content for you. I want to build a long term relationship with you! I want you to read my emails and consume my content and marketing for years to come. And yes, I want you to buy from me for years to come. So I try to do everything with that goal in mind; we’ll be doing business together for a long time.
Instead of bemoaning the fact that you’re up against so many other competitors, why not take some steps to make yourself unique? Find something that sets you apart in ways that are meaningful to the people you most want to attract. What could you do to make yourself seem unique? What steps can you take to do that, and in doing so, enhance your business?If your business is the one in which you feature in the marketing, the best advice I can give you here is be yourself. Don't try to be the image of what you think your customers would want to be – just be your authentic self. Click To Tweet
In my videos, I am me. I’m no Grant Cardone… or Tai Lopez… or Gary Vaynerchuck. I’m just me. So, just be you. Authenticity will get you a lot more sales than by being slick or highly polished.
Creating Proactive Marketing Strategies
Number Nine is creating proactive marketing strategies that allow you to control the selling process. This is part of being a relentless marketer. You don’t just sit there and take what comes to you. You take the fight to your market.
It’s part of controlling that relationship, from lead generation to customer acquisition, to the initial sale, to reselling to that customer again and again. It all ties back into developing that relationship so your customers will be receptive to each new offer you make to them.
Marketing Ongoing Specific Offers
And finally, Number Ten is making specific offers to your customers on an ongoing basis. In other words, you have to compel them to come back to you again, instead of just waiting for them to magically decide on their own to come find your business again.
Wrapping It Up
This Smart Marketing Blueprint is a good guidepost to examine your current business models. If something isn’t going right in your business, or you want to do even better, get back to the fundamentals and take a look at what you need to fix before moving forward.
Your Two Cents
Are you consistently performing all ten strategies? How much of it are you automating? Where are you falling short? Please share your own challenges.