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How To Improve Google Ranking

Among the hundreds of thousands of blogs that are written on this topic, I feel that the biggest hurdle to ranking our sites on Google is within us. Getting beyond our own preconceived notions. The biggest hurdle during my own journey is overcoming my own impatience.

Building up your site takes time. Learning what you don’t know about SEO and how to improve your Google ranking takes time. Discovering how to set up your own product and online store also takes time. For some, it will take more time than others.

So, let me give you a little encouragement. When you see video demonstrations of people showing you how they can rank on Google within minutes of publishing their brand new blog, keep one thing in mind. These folks already have well established long-running websites that Google recognizes as trustworthy and as a valuable source of quality content. That’s why they are now able to rank on page one of Google within minutes. But they all started where you are today. Every one of them!

What makes an online business successful is it’s owners willingness to keep building it up month after month after month in the face of little results. It could easily take you well over a year before you start to see steady traffic flowing to your site. Your success is directly proportional to the level of your own determination.

7 Steps To Ranking On Google

I’ve listed the seven steps to ranking on Google but it obviously applies to all other search engines as well.

  1. Focused keyword
  2. Original Content
  3. Alt tags
  4. Video
  5. Internal links
  6. External links
  7. Meta Title
  8. Meta description

Focused Keyword

Using a low competition keyword is critical to getting noticed and moving up the ranks in search engines. You want to focus on the “low hanging fruit” that has enough searches but low competition for you. Therefore, learning how to research keywords is so very important to driving traffic to your site.


I use JAAXY for all of my keyword research. I can discover new niches, subjects and keywords with high searches and low competition. I pick one and build my content around that one keyword. Thats right, I use only one keyword per blog. That’s all you need. Keep it simple.

Content is King

At the core of any successful website is content. That is the foundation of your site’s success. But it’s not just any content, it has to be original content that provides value. Google is looking for quality content. If you need some direction in that regard, check out 10 Steps To Crafting Killer Content.

Google is now putting more focus on quality that is helpful and offers good viewer experience. There are four aspects that Google is now focusing on:

  1. Content – Search engines, like Google, are not just focused on keywords anymore. They are looking at the level of engagement your site is offering visitors.
  2. Social Value– To help determine your content’s value, Google also looks at how many people are sharing your content through Facebook, Twitter, Pinterest, etc.
  3. Comments & Dialogue – If you are able to engage with your visitors through comments, Google values this communication highly and another indication that your content has value.
  4. Keywords – Keywords do still play a critical role as they are what determines the ranking position and builds your traffic. Google is watching how much traffic you are generating over time. 

Post new content 1-2 times a week. Then push it out everywhere each time. Neil Patel, a big wig in online marketing, says he pushes each of his blogs out to social media twice a month. That’s the same blog twice every month. Doing this will extend the life of your blog a little longer. 

Meta Title

Generally, your blog title will appear in SERPS as your meta title. However, that doesn’t always have to be the case. Typically, I’ll make sure that my blog title contains my main keywords.

Meta Keywords & Description

whats a meta title and meta description

Actually, you don’t need to use meta keywords but you could definitely include a keyword string in your meta title and description. The reason is that Google often views meta keywords as keyword spamming. So it’s better to restrict your keywords to the meta titles and in the meta description.

Image Placement & Alt Tags

You’ll always want to include images within your content. Plate at least 1-3 images with ALT tags throughout your post. Google looks for ALT tags.

Alt tags are generally used to tell Google what each of your images is all about and used for the visually impaired. Don’t neglect to include them with every image you place in your posts. Google likes this and often pulls out keywords from it that it will use in your favor.

Placing your images on the left of the text breaks peoples reading patterns. So, it’s best to place them on the right-hand side.

Building Internal Links

A very effective method is through building from within your own site. Google rewards sites with internal links. It leads to better indexing, better rankings, and more credibility within Google’s search results.

It’s also a good way of engaging site visitors and keeping them on your site longer as they explore related topics from within your site.

internal linking

Internal linking should be among your top priority. The last thing you want to do is build out lots of stand-alone content. What this says to Google is that you think the rest of your site’s content is not valuable enough for you to link to. A big “no no”.

If you’ve been working on building out your content for a while, chances are you’ve got a good selection of blogs from which to work with.

Go through your blogs and look for topics within that you can elaborate on with another post. Don’t neglect to write down which blogs your new topic(s) will link from.  As you go through a blog on your site, you’ll come up with three to five ideas for new content alone.

External (Outbound) Links

Don't shoot yourself in the foot! If you’re constantly linking out to affiliate URLs, Google will view your site as one big bridge or affiliate page.Click To Tweet

Don’t bombard your blog with a bunch of links. When placing them in your blog make sure it flows naturally into the content. Links that integrate naturally into the actual text get far higher clicks than others. Linking to outside authority sites will help boost your ranking in Google.

Three links tops! Make sure you have one or two internal links that lead the reader to your other site blogs and one external link to an authority site. This is a highly effective way to generate new blog ideas, build out your site and start getting Googles attention.

Using Videos

Embedding a highly ranked YouTube video in your blog post will have a positive effect on your ranking efforts. It doesn’t have to be your own video either. Just make sure you give credit where credit is due and that it is relevant to what your topic is. Google really likes that and so will your readers!

I started using other how-to videos until I got the hang of iMovie and QuickTime Player. Now I’ve moved into animation videos. Like this one below.

Other Google Ranking Techniques


Pop-ups can be a useful way to grow your subscriber list but the most common mistake made is not giving your site visitor enough time to read and/or scan your content. I would advise that you give them a minimum of 15 secs before the pop-up appears.  The best option is to utilize exit pop-ups instead.

Above the Scroll

It is has been suggested that the first link or instance of your keyword within the content should appear above the scroll. “Above the scroll” simply refers to the first portion of text that appears before a reader has to scroll to continue reading.

It’s what is visible right away within your first or second paragraph. This is prime real estate. So keep your header image in check and make sure that your blog title and some text is clearly visible without having to scroll down immediately.


Keep your headings within the H1-H3 range. The higher the number the more important it is.


Add a highly visible contact form to your side menu.

Content Engagements

Are you receiving comments in your articles? If so, make it your priority to respond to comments quickly. Your aim is to start a conversation. 

website engagement icon

Make it super easy for your visitors to comment on each of your posts. Don’t require them to subscribe to your blog as a condition, this will instantly turn people away. One exception to that rule I can think of is if you’re running a site where membership is required.

Make It Easy To Share

Utilize social plug-in to display social buttons for each of your blog posts. 

Frequently Asked Questions

How often should I post on social media? 

  • Include the Buffer Infographic
  • Mix it up! Don’t just post links back to your site. Be social and engage with your audience.

Does using a video in a post increase social ranking?

Most definitely and best of all, it doesn’t have to be your own.

Should I use meta keywords?

META tags do potentially rank but it creates a high bounce rate which could work against your SEO efforts. If you really need to use them, keep them limited to 3.

Why Do Some Sites Rank Faster Than Others?

  • Domain age (new vs older)
  • Site age – Website ranking improves with age, like good wine.
  • Trust flow. Are you building trust with your audience? Are they commenting and sharing your content?
  • Frequency of Content
  • Overall volume of content

You need to have your website talking to your Google Search Console account and indexing every new blog you publish.

If you are directly competing with another site using the same keywords and that site has been around longer than you, then it’s easy to understand that they will rank long before you do. 

The older the site the faster and higher it will rank over you. Provided of course that they are still consistently posting new content and engaged in social media, etc. 

Believe it or not, putting up a website does not mean that Google will treat it equally to other websites. It won’t. You have to build trust with Google and that will take a while.

Building Trust

How do you build trust? By consistently posting new content, sharing it through social media and engaging with comments. In other words, having internal and external links, creating discussions, staying active and providing to Google that your not a flight risk. So you need to slowly cause Google to trust you.

By building up your content, you’re showing Google that you are here to stay and that you are trustworthy. Now, this does not mean just any content or that you can cut and paste a bunch of stuff from other sites and call it content. Google knows the difference and can easily recognize duplicate content.

Leave A Comment

Go ahead, share your thoughts on the topic. Was this blog helpful to you? Ask me some questions, I’m ready and willing to answer them to the best of my knowledge. Tell me what’s on your mind below.

5 Replies to “How To Improve Google Ranking”

  1. I have learnt a lot from this article, I do find it difficult to get my sites ranked, but from your article i learnt quite a bit regarding how to get ranked in google, I will try and add social media link as you have mentioned that is what i am currently lacking

    1. So many others out there make ranking on Google too complicated. Everything I write about is based on personal hands-on experience that I utilize every day. Make no mistake, getting ranked on page one of SERPS is not easy and it can take a considerable amount of time. That’s why only those who persist achieve success. Keep this in mind, even the big guys started out where you are today. There are no shortcuts.I’m in the midst of journaling my first year efforts with month by month numbers. It’s a good reminder to me of where I was and how far I’ve come when I start feeling frustrated that things aren’t happening fast enough for me. Give it a try.

  2. With all the readings about SEO and pieces of training, this is the first time I’ve seen someone say they only use one keyword. Is that for a specific post or is this for all of your posts? Do you have specific training for alt keywords and how to place them in images media files? I still find that a little confusing for myself since I am new to all this. The last question I know content is King everyone mentions it, I am just starting out and am only able to do one post maybe two if I’m lucky a week do you think that is good enough for now, I currently work full-time and finishing college, my plate is full but like I mentioned one post a week does not seem like a lot to me. Thanks for the helpful advice.

    1. Hi Jason, Great questions. Yes, focusing in on one keyword (or keyword phrase) per blog is the best way to go. You see, when Google looks over your content, it always picks out many more keywords. You can see this in the Google Search Console. Typically, place your keywords within the title, the first paragraph and again near the end of the blog. That’s all you need. When implementing images, always include ALT text within it because this will also help improve your search engine rankings. I work full-time also and can generally I’m able to write 2-4 blogs a week but not consistently so. Some weeks are better than others. So don’t worry about it. Start where you can and take advantage of any spare time you have to write whenever you can. I use JAAXY for my keyword research. You can find a link for it on the site.

  3. Thanks for this great article and info. I often question whether I’m doing things correctly but I also am aware my site is only 5 months in and these things do take time, as you stated. I appreciate the tips you provided that will help me to ensure I’m staying on track and following the proper steps. The only thing left is to just be consistent and patient and let the system do what it does best.

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