Among the hundreds of thousands of blogs that are written on this topic, I feel that the biggest hurdle to ranking our sites on Google is within us. Getting beyond our own preconceived notions. The biggest hurdle during my own journey is overcoming my own impatience.
Building up your site takes time. Learning what you don’t know about SEO and how to improve your Google ranking takes time. Discovering how to set up your own product and online store also takes time. For some, it will take more time than others.
So, let me give you a little encouragement. When you see video demonstrations of people showing you how they can rank on Google within minutes of publishing their brand new blog, keep one thing in mind. These folks already have well established long-running websites that Google recognizes as trustworthy and as a valuable source of quality content. That’s why they are now able to rank on page one of Google within minutes. But they all started where you are today. Every one of them!
What makes an online business successful is it’s owners willingness to keep building it up month after month after month in the face of little results. It could easily take you well over a year before you start to see steady traffic flowing to your site. Your success is directly proportional to the level of your own determination.
7 Steps To Ranking On Google
I’ve listed the seven steps to ranking on Google but it obviously applies to all other search engines as well.
- Focused keyword
- Original Content
- Alt tags
- Internal links
- External links
- Meta Title
- Meta description
Using a low competition keyword is critical to getting noticed and moving up the ranks in search engines. You want to focus on the “low hanging fruit” that has enough searches but low competition for you. Therefore, learning how to research keywords is so very important to driving traffic to your site.
I use JAAXY for all of my keyword research. I can discover new niches, subjects and keywords with high searches and low competition. I pick one and build my content around that one keyword. Thats right, I use only one keyword per blog. That’s all you need. Keep it simple.
Content is King
At the core of any successful website is content. That is the foundation of your site’s success. But it’s not just any content, it has to be original content that provides value. Google is looking for quality content. If you need some direction in that regard, check out 10 Steps To Crafting Killer Content.
Google is now putting more focus on quality that is helpful and offers good viewer experience. There are four aspects that Google is now focusing on:
- Content – Search engines, like Google, are not just focused on keywords anymore. They are looking at the level of engagement your site is offering visitors.
- Social Value– To help determine your content’s value, Google also looks at how many people are sharing your content through Facebook, Twitter, Pinterest, etc.
- Comments & Dialogue – If you are able to engage with your visitors through comments, Google values this communication highly and another indication that your content has value.
- Keywords – Keywords do still play a critical role as they are what determines the ranking position and builds your traffic. Google is watching how much traffic you are generating over time.
Post new content 1-2 times a week. Then push it out everywhere each time. Neil Patel, a big wig in online marketing, says he pushes each of his blogs out to social media twice a month. That’s the same blog twice every month. Doing this will extend the life of your blog a little longer.
Generally, your blog title will appear in SERPS as your meta title. However, that doesn’t always have to be the case. Typically, I’ll make sure that my blog title contains my main keywords.
Meta Keywords & Description
Actually, you don’t need to use meta keywords but you could definitely include a keyword string in your meta title and description. The reason is that Google often views meta keywords as keyword spamming. So it’s better to restrict your keywords to the meta titles and in the meta description.
Image Placement & Alt Tags
You’ll always want to include images within your content. Plate at least 1-3 images with ALT tags throughout your post. Google looks for ALT tags.
Alt tags are generally used to tell Google what each of your images is all about and used for the visually impaired. Don’t neglect to include them with every image you place in your posts. Google likes this and often pulls out keywords from it that it will use in your favor.
Placing your images on the left of the text breaks peoples reading patterns. So, it’s best to place them on the right-hand side.
Building Internal Links
A very effective method is through building from within your own site. Google rewards sites with internal links. It leads to better indexing, better rankings, and more credibility within Google’s search results.
It’s also a good way of engaging site visitors and keeping them on your site longer as they explore related topics from within your site.
Internal linking should be among your top priority. The last thing you want to do is build out lots of stand-alone content. What this says to Google is that you think the rest of your site’s content is not valuable enough for you to link to. A big “no no”.
If you’ve been working on building out your content for a while, chances are you’ve got a good selection of blogs from which to work with.
Go through your blogs and look for topics within that you can elaborate on with another post. Don’t neglect to write down which blogs your new topic(s) will link from. As you go through a blog on your site, you’ll come up with three to five ideas for new content alone.
External (Outbound) LinksDon't shoot yourself in the foot! If you’re constantly linking out to affiliate URLs, Google will view your site as one big bridge or affiliate page.Click To Tweet
Don’t bombard your blog with a bunch of links. When placing them in your blog make sure it flows naturally into the content. Links that integrate naturally into the actual text get far higher clicks than others. Linking to outside authority sites will help boost your ranking in Google.
Three links tops! Make sure you have one or two internal links that lead the reader to your other site blogs and one external link to an authority site. This is a highly effective way to generate new blog ideas, build out your site and start getting Googles attention.
Embedding a highly ranked YouTube video in your blog post will have a positive effect on your ranking efforts. It doesn’t have to be your own video either. Just make sure you give credit where credit is due and that it is relevant to what your topic is. Google really likes that and so will your readers!
I started using other how-to videos until I got the hang of iMovie and QuickTime Player. Now I’ve moved into animation videos. Like this one below.
Other Google Ranking Techniques
Pop-ups can be a useful way to grow your subscriber list but the most common mistake made is not giving your site visitor enough time to read and/or scan your content. I would advise that you give them a minimum of 15 secs before the pop-up appears. The best option is to utilize exit pop-ups instead.
Above the Scroll
It is has been suggested that the first link or instance of your keyword within the content should appear above the scroll. “Above the scroll” simply refers to the first portion of text that appears before a reader has to scroll to continue reading.
It’s what is visible right away within your first or second paragraph. This is prime real estate. So keep your header image in check and make sure that your blog title and some text is clearly visible without having to scroll down immediately.
Keep your headings within the H1-H3 range. The higher the number the more important it is.
Add a highly visible contact form to your side menu.
Are you receiving comments in your articles? If so, make it your priority to respond to comments quickly. Your aim is to start a conversation.
Make it super easy for your visitors to comment on each of your posts. Don’t require them to subscribe to your blog as a condition, this will instantly turn people away. One exception to that rule I can think of is if you’re running a site where membership is required.
Make It Easy To Share
Utilize social plug-in to display social buttons for each of your blog posts.
Frequently Asked Questions
How often should I post on social media?
- Include the Buffer Infographic
- Mix it up! Don’t just post links back to your site. Be social and engage with your audience.
Does using a video in a post increase social ranking?
Most definitely and best of all, it doesn’t have to be your own.
Should I use meta keywords?
META tags do potentially rank but it creates a high bounce rate which could work against your SEO efforts. If you really need to use them, keep them limited to 3.
Why Do Some Sites Rank Faster Than Others?
- Domain age (new vs older)
- Site age – Website ranking improves with age, like good wine.
- Trust flow. Are you building trust with your audience? Are they commenting and sharing your content?
- Frequency of Content
- Overall volume of content
You need to have your website talking to your Google Search Console account and indexing every new blog you publish.
If you are directly competing with another site using the same keywords and that site has been around longer than you, then it’s easy to understand that they will rank long before you do.
The older the site the faster and higher it will rank over you. Provided of course that they are still consistently posting new content and engaged in social media, etc.
Believe it or not, putting up a website does not mean that Google will treat it equally to other websites. It won’t. You have to build trust with Google and that will take a while.
How do you build trust? By consistently posting new content, sharing it through social media and engaging with comments. In other words, having internal and external links, creating discussions, staying active and providing to Google that your not a flight risk. So you need to slowly cause Google to trust you.
By building up your content, you’re showing Google that you are here to stay and that you are trustworthy. Now, this does not mean just any content or that you can cut and paste a bunch of stuff from other sites and call it content. Google knows the difference and can easily recognize duplicate content.
Leave A Comment
Go ahead, share your thoughts on the topic. Was this blog helpful to you? Ask me some questions, I’m ready and willing to answer them to the best of my knowledge. Tell me what’s on your mind below.