Running a successful home business today demands that you build a strong online presence and that takes dedication.
Retailers large and small have discovered that fact long ago. Nearly every retailer out there has some kind of online presence. The larger ones such as Michaels, Verizon, HomeDepot and Walmart put a great deal of money into their online marketing and offer online ordering and pick-up in their stores.
As you build out your website, keep in mind that your building a strong foundation from which to stand on. At the very least, give yourself a 12 month timeframe which is more realistic.
I’ve been building my brand online for my real estate business since 2016 and am only now starting to see the fruits of so many hours of labor starting to slowly pay off. I wanted to find a way to build my full-time business using a blog site that would eventually save me thousdands in online advertising and mailers.
The business that stays focused and true to it’s core mission is the one that will grow and succeed. Even tiny niche sites can generate great success and income. Look at Etsy, it started as a website for selling other peoples crafts. They’ve stayed true to their roots and now they’re a multi-billion dollar company.
Same with Dollar Shave Club they simply offered the convenience of getting razors delivered to you monthly. They know that the money is in the razor blade, not the razor. They were practical and stayed true to their core mission. They’ve since been bought for a billion dollars. Nice!
Trial & Error
In the beginning, the start-up business is always chaos and with internet marketing is largely trial and error. You do something first, then see what kind of results you get over time. Then you work on improving it along the way or try something different. That’s how you’ll move forward.
Expect to make lots of mistakes along the way. Embrace the fact that you may not have all of the answers. You’re building the plane as it flies!
Some people are motivated by competition. If that’s you, then compete against yourself for better results, higher conversions, more traffic, more views, more comments, etc.
Building Your Audience
Some people treat their online business like a hobby and others like a factory. However, the online world is highly social and your goal as a marketer is to yield the highest conversion rate. You need to be flexible as to how you market and share your content.
Building your audience online requires that you regularly communicate to them in a variety of ways through daily emails, blogs, newsletters, social media posts, videos, etc. Mix it up!
When you have an idea for a blog topic, try creating visuals such as a video or infographic that elaborates on the topic at hand.
Don’t try to appeal to everyone. Instead focus on your ideal niche customer. When you focus your efforts to appeal to a small percentage of people, you’ll build loyalty. Stay true to your mission.
Know your niche. Know who you’re niche customer is and talk directly to them. Describe someone’s problem as if you are right there in their heads and are speaking from personal experience. Describe it better than they can.
Write a story, not a lecture. Stories keep the reader engaged. Describe the challenge and/or pain in detail before you offer a solution or mention features and/or benefits. Remember, people are highly emotional, so speak directly to the heart of the issue.
Compliment people within your content. Everybody likes to feel special and wanted. Show them you care about them because a lot of your sales will be for folks looking to solve their problems.
Show Emphathy – Let your story demonstrate that you know exactly where their coming from. You want to portray that in your content. Be upbeat and positive within all of your content and interactions.
Tell them a secret! People love insider information as to how to resolve their issues.This is going to lead to a great deal of connectivity to your audience and get their attention.
Create an “Us vs Them” Scenario – Implant your own cause and effect scenario in your text and titles. For instance, “Top 3 Secrets The Rich Don’t Want You To Know” or “The Thyroid Cure Big Pharma Kept Secret For Generations” creates a sense of curiosity and mystery while also playing to the “Us vs Them” mentality. Headlines like these can generate lots of clicks.
Put Yourself Out There
You can become a niche expert in absolutely anything you want. The quality of your content will demonstrate your own level of understanding in a product or particular topic. This requires that you take the time to do your research. Also, include an external link and a quote from a known expert in the industry.
Show yourself worthy by giving lots first. Selflessly helping makes someone else want to recepricate. It’s human nature. If you are known as a helper within your niche then your brand will grow.
You can also sell them on a vision. Here are some ideas:
- Paint the picture of traveling anywhere and working 100% online while building their business
- receiving checks in the mail
- having pain free mobility
- being the keynote speaker at venues around the country
- being in top physical form and running a marathon or looking great in a bikini
Every idea starts small. It’s up to us to grab hold of it, nurture it, and transform your idea into a successful home business well on its way to setting you free financially.
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