Have you heard of “keyword research”? Do you really know what it means and just how it will affect your website? Do you know how to conduct keyword research in a way that gives you a head start from the competition?
Keyword research involves taking the time to dig and find just the right combination of keywords to make a phrase that can tap into the highest number of searches already going on while staying below the radar of your competition.
So…high searches, low competition for the same keyword phrase. The less competition for that specific keyword the better your chances of ranking high in Google searches. That’s your golden ticket and the key to your SEO success.
Defining A Keyword
Whenever you search online, you’re using keywords. Basically, a keyword is a word or a phrase we type into Google when we want to look up something. Each of these results shown represent a web site that has been ranked by Google.
There are two common types of keywords:
- Short tail keywords 1-2 words
- Long tail keywords = contains 3 or more words
To identify top local keywords I would suggest you start broad first and then you can start to narrow down your results until you uncover the perfect keyword string that targets your audience and getting you ranking on search engines higher.
How do people search locally?
- • Plumber Howell
- • Plumber Howell MI
- • Howell Plumber
- • Howell MI Plumber
Google then uses my keyword search phrase and gives me the results below:
Now Google will always display paid ads on search results first. So these are paid rankings. Using sites like Adwords, you can pay to show up on the first page for your specific keywords.
These are a form of Pay Per Click (PPC) ads, meaning each time someone clicks on them, the website owner gets charged by Google. Although its a way of ranking on the first page quickly, it also can become quite expensive. The second you stop the ad, your ranking disappears.
Looking to find
Then below the ads, you’ll see lots of websites that are getting ranked on the first page of Google for free. Did you catch that? I said they are showing up on page one, for FREE.
Think about this for a minute. Out of the millions of websites out there, these few made it to Googles first page for that particular keyword phrase.
So why did these show up and not others? SEO my friends,
If I were to click on any of the search results on this page, I would be taken to a website. While there, if I click on any of the ads shown there or links that lead me to a product and then I buy that product, the owner of the website makes a small commission on that product paid by the manufacturer or distributor (such as Amazon). That’s how affiliate marketing works, you see.
Digging For Gold
When you’re ready to craft content, do so with a keyword theme in mind. Typically, I’ll get an idea for a blog and before I write a single word, I’ll search for just the right keyword to build my content around.
There’s a difference between getting ranked for a particular keyword and actually getting people to read your blog content. There are certain strategies you can employ when crafting your content that will help boost your search engine rankings and build your keyword exposure.
One blog or page of content can actually rank under more than one keyword. This means that every blog will rank for a specific set of keywords in Google and potentially drive traffic to your site.
Here you’ll see that my search for “hockey skills” brought up a long list of possibles. Jaaxy rates them by the following:
- AVG which means the number of people currently searching for the specific keyword at any given point in time. Generally, you want a number that is high.
- Traffic. That’s the projected amount of traffic you could expect to receive for that keyword to your site on a daily basis.
- QSR represents the number of competing websites ranking for that same key. Generally, you want this number to be low.
- KQI is your Keyword Quality Indicator which ranks the quality of the keyword phrase when compared with the others. It takes into account the AVG and the QSR.
- SEO is a score based on traffic and competition. The higher the score the more likely you are to rank for this keyword on the first page.
Looking at the results we see that the keyword phrase “football skills and techniques” seems to be the best fit when you take all elements into account. This targeted keyword has 160 average searches driving 28 visitors per day and a QSR of 87 representing a little higher than half of the searches. Lastly, the SEO rating is just shy of 100 at 97. Not bad.
However, keep in mind that your highest priority should be to provide valuable content that is of interest and is easy to read. Google exists to organize and prioritize content, millions upon millions of it. If you can deliver quality content on a popular topic (high searches) around low competition keywords then you’ll get great rankings.
When choosing a keyword that meets the aforementioned criteria, keep in mind that it has to make sense when you read it. You’ll find there are a lot of keyword phrases that do not make any real sense and you should avoid these.
For example, “best skateboards owns” doesn’t really make much sense because it’s missing the “to” and the word “owns” should be singular, not plural. So instead of using this phrase I’ll conduct another search for “best skateboard to own” and see what other similar choices comes up. This is easy to do in JAAXY, by the way.
Follow this guideline for choosing the perfect keywords that will generate the market website traffic your after.
Site Ranking Keywords:
- More than 50 Monthly Searches
- Under 100 QSR (Competition)
- The Keywords Must Be Grammatically Correct (Must make sense when read)
When you learn how to identify and utilize the right keywords within your content, you’re going to vastly improve your Google ranking. As you build and establish your site by creating content on a regular basis and leveraging that content, Google, Yahoo & Bing will start assigning authority to your website.
Contrary to popular belief, you do not need to infuse your blogs with a bunch of different keywords in order to rank high on search engine results (SERPS). Quite the contrary!
TIP: One targeted keyword per post will super optimize your blog and it will inevitably rank for others keywords.
Focusing on one keyword per post, it makes it easier to rank on page one. When you rank on the first page of Google, all of a sudden all kinds of magically things start to happen.
You get a lot more attention which results in clicks and comments and maybe even some shares. The added effect is that it will boost the popularity of your keyword.
Google starts to pay attention to all of the activity associated with your blog and reward you with greater impressions. The faster you can get your keyword ranked on the first page of Google, the greater your reach throughout Google’s search engine for additional keywords.
Once you have steady traffic coming to your site then you can build your email subscriptions and monetize. The world is your oyster! Build it and they will come.
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Every time I put together a blog, the main purpose is to share with you what I’ve learned works along the way and provide quality content to you. I do this by digging deeper and demonstrating actual examples and “how-to’s”.
So how am I doing? Did you gain any new understanding here? Let me know.