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Online Marketing, online business, small biz, web content marketing

Driving Traffic To Your Website

So how to drive traffic to your website? That’s the big question isn’t it? Before you can attempt to drive traffic to your website you have to have something they want. That could be a product and/or valuable content such as with a blog.

Once you’ve got learn how to create content from start to finish, you have to learn how to market that content in ways that will attract the attention of some of the billions of people online every day.

Web content marketing can be rather intimidating when you’re first starting out. Information overload! Putting it simply, Google cares about what you think and as such will rank websites you love and will promote those sites to keep you interested.

Therefore, the trick to driving traffic to your website is to get people to love your site and visit often.  The work you invest now pays off later.

The prevailing thought is to push out as much new content as possible in the hopes that at least some of your blogs will catch on. There is a big difference between just creating content and creating quality content that carries a substantial benefit.

However, this is not often the case. Even great sites with tons of content don’t rank on page one.

Organic Traffic Process Infographic

Web Content Marketing

Diving into web content marketing research is a worthwhile effort to be sure. The problem is there’s so much out there you could spend hours online jumping from one site to another to another.

I don’t know about you but I get overwhelmed pretty easily.  Usually, when I find a good training site that has a huge encyclopedia of training, I usually stick with it. I like information in small chunks which gives me the opportunity to apply a new technique or skill before jumping into another.

Throwing content out there and seeing what sticks isn't a viable traffic building strategy.Click To Tweet

I use Wealthy Affiliate exclusively for all of my online business building, marketing, and training.  All my WordPress sites started from there and I can build an unlimited number of them quickly and easily.  Initially, I started with their free program but within just a matter of weeks, I quickly realized I found what I was looking for and then some.

Anyway, back to the topic at hand…

TIP #1: Never use traffic exchanges! Waste of money! People on these exchanges are only clicking links to rack up points not because they are remotely interested.

There are two main methods of generating online traffic. First, and the most commonly deployed, is through external marketing, that is placing ads outside of your website to generate traffic to your site. From the outside in.

For example Facebook ads, Adwords, YouTube Ads, that reach folks outside of your site in the hopes of generating more traffic back to you.  Check out 5 High Impact Must Do’s To Grow Your Online Business.

The second method is through building from within your own site.  This is surprisingly effective. Google rewards sites with internal links. It leads to better indexing, better rankings, and more credibility within Google’s search results.

If every page of content on your site links to something externally, guess what this says to Google? It tells them that you don’t even think your OWN content is high enough quality to link to, so why would they give you rankings? This realization was an “AHA” moment for me.

It also involves leveraging your existing subscriber list through autoresponders and social shares. This builds backlinks from within your site.

Keeping your subscribers engaged increases the probability that they will share more of your content and do a lot of the heavy lifting for you. I elaborate more on this important topic here, Automate Your Online Marketing Efforts With Autoresponders.

Another method is by sharing blogs with other similar sites that will, in turn, generate backlinks to your site.

Success comes down to one thing: Quantity & Quality of Traffic 

When starting out, each and every visitor to your site is precious. Make sure you have everything in place to entice them into your subscribers’ list. Each of your blogs should have social media shares within them. I use WordPress plugins such as “Social Warfare” and a subscription 

Not all clicks are the same! Better to have 50 clicks from very qualified sources, rather than 10K clicks from unqualified leads. Facebook isn’t the only game in town but it is one of the most commonly used. 

The ability to hyper-target an audience based on their own online activity (i.e. most likely to move, most likely to purchase shoes, etc.) was one of their greatest strengths.

However, over the past year, Facebook has severely limited your ability to target a certain demographic based on their social activity. Which limits your results.

Focus On One Traffic Method At A Time

Pick a traffic source/method that resonates with who you are. Something you’re comfortable with and match your skill. There are three basic stages most of us go through:

Stage 1: Sending cold traffic: You learn how to place ads online.

Stage 2: You start to consistently get 30 clicks/day then you start to build your email list. Give them an opt-in page that captures their email. Now they are warm leads and you can begin to endorse a particular offer because you’ve already built up a trust relationship. 

Stage 3: You start to create your own sales funnel and/or products. Have your own custom-made blog, webinars, etc. For example, you create an automated sales page that’s branded to you. Then you create an opt-in form for new subscribers to fill in. You’ll want to build online ads that will drive traffic to your sales page that will entice new subscribers to your opt-in. 

If you’ve planned ahead, and I’m sure you have, the collected emails from your opt-in form should automatically go through an autoresponder and drip campaign.

Leverage It

If people ran a general Google search for “marketing” and then consistently clicked on the third meta title (blog title) rather than number 1 or 2, that would tell Google that the third title is more popular and they will move that listing to the number one slot of search engine results.

It’s simple, you want as many eyeballs on your content as possible.  Posting your newest blog only once or twice on social media isn’t going to cut it. Why not push it out other sites such as Tumblr, LinkedIn, Blogger, Twitter, and Facebook?

The good news is that you don’t have to visit each and every site every time you want to place your content in them. There is a much easier way!

Instead,  you can automate your content marketing using sites like Buffer.com to schedule all your social media posts in one place. With Buffer, you can schedule all of your content over a period of weeks or months in advance. 

One thing I’ve noticed is that the more I post the same blog, the higher the click rates each time. It’s not going to be an overnight solution but it will slowly start to get some traction. 

When reposting a blog, don’t just use the same pics and title and text over and over. Instead, mix it up. Highlight a particular point you make in the blog, use different photos, etc.

online marketing, blogs, content marketing, infographic
Best Posting Practices – Infographic Buffer

In February 2015,  Buffer worked with  SumAll to research the best times to post on social media and  outlining how often to post on social media.  And here are a few highlights:

  • Twitter: 3 times per day, or more. Engagement decreases slightly after the third tweet.
  • Facebook: 2 times per day, at most. 2x per day is the level before likes & comments begin to drop off dramatically.
  • LinkedIn: 1 time per day. 20 posts per month (1x per weekday) allows you to reach 60 percent of your audience
  • Google+: 3 times per day, at most. The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.
  • Pinterest: 5x per day, or more. The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.
  • Instagram: 1.5 times per day, or more. Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Adjust Your Tags

When completing your blogs, be sure to create title tags and meta description tags to be more appealing. When you conduct a Google search, what you’ll see are a list of results with a title, URL and description (meta description) as shown below.

If you’re using WordPress site for your blogs then you can easily make adjustments to each of your blog’s tags using the Yoast SEO plugin.

TIP: Using keywords in each of your tags make your titles intriguing. Take the time to put together a list of strong keywords to use within each of your blogs and within your Meta Tags.

More Traffic Tips:

TIP #2: Twitter & LinkedIn – Using IFTTT Applets you can automatically send a new follower a message, driving them to your website, video, etc. If you’re not already familiar with IFTTT, its an acronym for ‘If This, Then That’ Applets are simple little programs you can customize that make life a whole lot easier. There are a million applets to choose from that integrate with a million things including your phone. Have fun!

TIP #3: Facebook & Facebook Groups – Build your reputation within relevant FB Groups over time. Delivering good content, commenting on other content will help you build a reputation among the other members who will eventually visit your site. Make sure your own FB page includes lots a great posts and content. Which posts get the highest priority and the biggest exposure on Facebook? Videos! 

Facebook frowns on posts that drive traffic away from its site and loves embedded videos that will keep members on their site.  So don’t just post a link to YouTube, instead,  embed your video into each post so that it gets the most exposure fast. 

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