A brand can be defined as a slogan, sign, symbol or design that represents your business niche, product and service. Its the perception that your customers have when they hear or think of you.
For instance, a well known brand is Nike. The first thing that comes to my mind is the swoosh symbol, sneakers and basketball.
One super important component of your branding is your LOGO. Keep in mind that your branding is constant. It stays with you and represents your business identity over the long haul. It’s not meant to change often so it’s worth your time in designing something you’ll be happy with five to ten years from now.
If you do decide to change it, the change should be very small while still keeping the original design in tact. Why? Because it’s what your customers will recognize. Stray to far and you’ll likely lose business because your customers will no longer recognize or associate the new design with your business.
Your Logo Is Your Brand
A good brand not only helps you stand out from your competition but also sets you as the main provider of a product, solution or service in the mind of consumers. Your brand should clearly deliver a message and convey who you are and what you offer.
The most important thing to remember is that a logo’s main function is to communicate your brand visually. Logos can include images, words or graphics.
Using lots of white space within your blogs is important. Also, don’t get weird with your link colors, etc. Simple and clean is best.
Here are some tips you should consider:
- What’s the name of your website and/or company?
- Do you have a tagline?
- What service/product are you offering?
- How many years have you been in business?
- What differentiates you from your competition?
- Who is your audience & what’s most important to them?
- What words do you want your audience to associate your business with?
- What type of logo or brand will appeal to your audience?
There are so many people who come up with a site idea and then sit there and spin their wheels over logo design (or spend a lot of money on a logo design) when none of it is necessary.
Do Your Homework
Before you can craft a logo that will distinguish you apart from your competition, you’ll need to do some research. If the majority of your competition are using traditional styles, maybe consider something more modern that will stand out.
Choose your colors carefully because they each have different meanings. For instance, green can represent money, nature or freedom. Red can convey passion, intensity or blood. I suggest you look up meaning of colors.
If you look at logos of many of the successful brands – even billion dollar companies – you’ll notice that their logo is SIMPLISTIC.
Often, it’s just a font. Just the name of the company in text. No fancy crap. No imagery. Just… a font.
If it works for them, it’ll work for you, too.
So, with that in mind, here’s how you should design your logo…
- Pick a font you like.
- Pick 1 or 2 colors that you like that fit your brand and your site color scheme.
- Write the name of your brand.
- Think about who will be looking at your logo.
- Create a whole bunch of different designs. The more the better you’ll be able to narrow down to the right one.
- Avoid neon colors, animated text, or dull colors.
Leverage Free Tools
To start, you can utilize free image editors such as Cooltext.com.
Simple text logos are more flexible and timeless. By flexible, I mean that it should look good and still be recognizable even when you print it, make it black and white etc.
Text logos let you easily scale it up and down. You can put an icon next to it if you like and they don’t have to be boring. You can use a combination of font styles, sizes, lowercase with upper case letters and colors. Also, play around with the placement of words or initials.
First you create a “text” image that you can use on your website. Get creative but within the main theme of your website using the same colors, for instance. You can use this type of text to highlight a particular section of your website or use it within your blog.
Another website you may want to explore is FlamingText.com where you can easily create a logo. Your goal is to create a logo that fits seamlessly with your website’s design and theme. It should add a polished overall look and feel.
Here are some basic rules to adhere to when crafting your design:
- Stick to 2-3 colors max.
- Think minimalism, avoid any extras.
- Don’t use more than two different font styles.
- Choose a font that’s easy to read.
- Create a unique shape or layout
- Make sure the logo looks good in black and white as well as color
- Print out the logo, does it look recognizable?
- Resize and Invert the logo, can you still recognize it?
- If the logo has an icon or symbol alongside the text, place them in a way that enhances each other rather than competes with each other.
- To keep it simple, avoid using special effects such as reflections and light bursts.
- Avoid intricate details.
- Your logo should always convey confidence.
Remember that logos are tied into your brand and messaging. The easiest logos are text logos. So if you’re just starting out, I’d suggest you go with that first.
You can put it onto a transparent background so it can work with different color schemes or even background images. Simply put, plain-text logos are FLEXIBLE.
Lastly, this is the kind of logo you can make yourself. You won’t feel trapped by the need to pay a designer to do it for you. You can be self-reliant when it comes to this thing.
Later, when the money is flowing, if you feel like changing things up, you can pay a designer. That’s up to you!
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Your brand is your businesses identity, so choose carefully. If you liked this content, won’t you share your questions or comments here? I’d love to hear from you!