The streaming video already accounts for over two-thirds of all internet traffic, and this share is expected to jump to 82% by 2020, according to Cisco’s June 2016 Visual Networking Index report
Whose driving this growth? A study conducted by SSRS Media and Technology shows that those between the age of 18 – 34 spend a considerable amount of time streaming video. In fact, it’s even rivaling the average amount of time spent watching TV.
Videos are highly effective at boosting your conversions. They are often preferred to reading content and build trust in you and your brand. The ability to connect with your audience using video can be very rewarding.
In June 2016, Facebook VP Nicola Mendelsohn said at a Fortune event that she thinks that video will account for all content on the platform by 2021, and that mobile will play an increasingly important role in making that a reality.
Below are five main reasons to incorporate video in all of your content.
They Are Easy To Make
I’m very camera shy, always have been. I’d rather be the one behind the lens than in front of it. Just ask my kids.
Nonetheless, we can all talk faster than we can type. Through video, you can convey at least twice as much information in a given minute than typing it all out. The good news is, you don’t need to get in front of the camera if you absolutely don’t want to. It’s better if you do but you don’t have to.
Just look at the youtube videos. Many times when I’m reading a news piece it’s followed by a short video that basically just highlights the main points of the article I’m reading.
You can easily put that together for each of your blogs. It mostly comprises of pictures and text. Animated text is even better because it holds one’s interest.
If you have a MAC as I do, learn to use Keynote for animation and iMovie for video production and uploading to YouTube. I use Keynote to put together my animation and then drop the mp4 into iMovie to add music and upload it to YouTube.
It’s a fact that content with high conversions contains both text and video. The reason is that although some folks like to read, many others prefer to watch a short video. Give them both.
- Video links within emails boost email open rates by 19%.
- When an email contains a link to a video, the click-through rate jumps by 200% to 300%!
- Website visitors will spend 88% more time on a site with a video.
The top five platforms to leverage video streaming are Facebook, Twitter, YouTube Live and Tumblr.
Show & Tell
Sometimes it’s easier to show how to do something than it is to explain in words, right? Video provides the means to convey a large amount of information in a short amount of time.
Consider “how-to” videos. Look for a common issue that people are looking for in Google and create a video about it. Using applications such as QuickTime lets you record your own screen so you can easily walk someone through a demonstration.
Quick To Get Indexed
Google typically indexes at lease one video within every search result. However, there are SO MANY keywords that don’t have any videos associated with them at all. That leaves the door wide open for you to discover them and fill that void.
Here are some screen capture websites you can check out:
- Screenr (http://www.screenr.com/) Online based, 5 min limit and easy to share.
- Jing (http://www.techsmith.com/jing.html) Online based, good for sharing content and creating short videos.
- Screencast-O-Matic (http://www.screencast-o-matic.com/) Online based, cheap upgrade to Pro, can export to YouTube
- Camtasia (http://www.techsmith.com/camtasia.html) For PC & Mac – Excellent Tool, Widely used by video pros.
- Screenflow (http://www.telestream.net/screenflow/) For MAC – Small learning curve, inexpensive.
Other Video Options
Do you like to Facetime? Consider creating face time videos. There are lots of devices you can use to create a video.
- Laptop Cameras
Using these type of devices you can easily create and export video and upload to places YouTube, Facebook and Vmeo.
Slide shows are old hat nowadays. You would do well to spend time in learning how to craft engaging short videos. The level of engagement is what will make or break a big difference.
In the end, the main goal of a marketing campaign is to drive more traffic to your site and boost your conversions and SERPS rankings.
“In any case, this particular type of marketing is exploding right now. It’s not that hard to get into if you get help. A single video can go viral and be a huge boon to your business. People will share an amazing video. Not because it was interesting, but because they feel genuinely invested in it.” – Pranav Chimulkar, Co-founder at Denture Capital
Video Marketing Tips
Try using these elements within each of your videos to help improve your visibility:
- Video Thumbnail: Create an interactive thumbnail that will attract more viewers to your videos. Make it eye-catching.
- Add Spotlight Annotation: This lets you create a clickable annotation on the video itself which can then drive people to your landing or product page.
- Create Storytelling Video Content: Stories sell! A video that has a story can make your viewer hang on through the end.
In case you aren’t yet convinced, here are some facts to take into consideration.
- According to Cisco’s June 2016 Visual Networking Index report, live streaming video accounts for over two-thirds of all internet traffic. and expected to jump 82% by 2020.
- 92% of mobile video watchers share videos with their contacts.
- 64% of consumers are more likely to buy a product after watching a video about it.
- 52% of marketing professionals worldwide name video as the type of content with the best ROI
- Only 24% of brands are using online video to market to consumers.
- According to the SSRS Media survey, streaming video has seen a huge 256% increase. Up from an average of 1.6 hours per week to 5.7 hours per week.
Your Two Cents
I hope I’ve inspired you to take a deep dive into video marketing. Did you find this information useful? Let me know your thoughts below.