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Lead magnets are used effectively by online marketers. You see them all the time! Some work better than others, so I’ve limited these suggestions to ones that outperform most others.

10 Creative lead magnets that work

Convert popular articles into a checklist.

  • Identify and outline actionable items
  • Consider how to make it easy to follow and understand
  • Utilize screenshot & images (wikihow.com for examples)

Using tools like Designr, you can instantly convert your most popular blogs into an ebook. I suggest you focus on just one specific topic per ebook. You can easily add/remove images and text. 


Offer a free tutorial video series:

  • Create a playlist tutorial video series
  • Place a link in the first three lines in the description below each video pointing back to an opt-in form.
  • Use external annotation pointing back to the website allowing the viewer to click pop-up box leading to your website from within the video.
  • Complete metadata
  • Respond to comments
  • Make it easy to embed and share
  • Use it to drive traffic back to your website with links
  • Upsell a premium product or service.

Create short videos.

They are easy to digest in a short amount of time. I listen to informative videos I don’t have to actually watch while doing mundane tasks. Among the most popular videos viewed are instructional.  79% of internet users worldwide have a YT account (Dataportal 2019). The top 5 most viewed videos are: 

  • Product Reviews
  • How-to
  • Vlogs (Video logs)
  • Gaming
  • Comedy/skits

Record a video or an audio answering 2-3 common questions related to your blog.

This is very easy to do and takes hardly any time at all to do.  Most readers will have one or two questions related to your content. Anticipate these questions and address them in an audio recording if you’re camera shy (like I am). Not sure what questions? Check out your topic on sites like Quora. 


Blogs are great for initial research but they are NOT reference books. If your readers want to save it to follow along later they have to save the URL link, save it somewhere and search for it later.

Not to mention, having to toggle back and forth between tabs when following directions. Why not put your most popular blog into a downloadable PDF.

Doing so

  • Creates a greater perceived value (blog post vs ebook)
  • Easily stored, read and shared. A PDF can be stored on the desktop or emailed. 

Provide an audio version of your most popular blog posts.

While I was conducting some online research on a particular topic, I came across a blog that included an audio version. At first, I thought this was rather odd. Why bother? Then I got to thinking about it.

If you’re like me, I like to listen to audiobooks while driving. Audiobooks today are extremely popular and a growing industry to be sure. Recording audio of your blog is a great way to expand the reach of your content including those who are visually impaired.

Make sure there are zero background distractions and noises when recording and read your blog out loud. Try not to race through it and enunciate your words. If you have a strong accent, I suggest you find a family member or friend to help you out. 

Free Templates

People love shortcuts and templates are very popular indeed. You can find them all over Pinterest as well as e-commerce sites like ETSY. Look up templates related to your industry for ideas.



Running a contest or giveaway is a great way to build your email list! AppSumo built an email list of over 700,000 subscribers by hosting giveaways and providing major discounts on popular software or products. 

  • Run a search for popular software or product in your niche.
  • Purchase it upfront.
  • Run a free giveaway promotion.

Offer a free consult with you. Since you’re building yourself up as a success in your niche and/or expert in your field, why not offer a free 30-minute consult? This is a great way to build up a new business.


Instant Downloads

Instant downloads are everywhere! You know why? Because folks love them and they work. You can offer E-books, videos, worksheets, templates, infographics, checklists, tools etc.

Content Upgrades

A content upgrade is a bonus piece of content that you can offer your readers in exchange for their email address. Sounds just like a downloadable giveaway, right? They are very similar. The major distinction between the two is that content upgrades are linked to a specific blog post whereas downloadable giveaways can be found statically throughout your site.

Email Courses


One of the most powerful ways to build your email list is through a free online course. Courses are a handy, timely, and effective medium your readers can access at any time to buck up on the topic at hand. They will help you grow your email list by being seen as the authority.

There’s a lot that goes into setting up and presenting a course in an organized and easy to understand manner. So don’t take this step lightly. Check out my 5 Steps Email Course that shows you how to create a lead magnet and set up your first option form to start building your list of email subscribers. 

Discover the #1 Online Business Training & Support Network Today

I used to spend money on online training courses teaching me this technique or that strategy. I was learning piecemeal when I really wanted one place that had everything I needed. Well, after years of disappointment, I had only a swiss cheese understanding of how to build an online business. I realized there was still so much I didn’t know!

In 2018, my husband sent me a link to this free course called Affiliate Marketer Bootcamp. I figured it’s free, so why not give it a try, right? I’m so glad I did because it was a total game-changer for me. I’m not trying to make this sound like some kind of sales pitch, I’m just saying that I’ve not only grown my online business but now I have two sites doing well.

Each site was hosted within Wealthy Affiliate for free, I just paid for the domains. Now I’m a full-fledged Premium member and I get everything, no extra costs or products to purchase. I get the full 24/7 chat, a huge training library, the live event training every Friday and FREE traffic flowing to my sites!

Look, instead of wasting time and money, you’ve got nothing to lose by taking this training for free. You get the entire course plus 2 free WordPress websites when you register using the link below (click on image). Don’t know how to use WordPress, either did I.

The course takes you step-by-step with video walkthroughs and there’s a huge community of members there ready to help you too! Watch the video in the link to get a better picture of what you can expect before you register.

Your Two Cents

Which lead magnets have you tried? What has worked best for you? What challenges did you have to overcome? Feel free to leave your comments and questions below.


  1. These are all great ideas and I am going to try out the email marketing and instant downloads forsure!! Thanks for the great information! The audio potential has me thinking too…

    1. Hi Megan, Yes, the audio is pretty interesting isn’t it. I haven’t yet found a decent audio converter that doesn’t sound like a robot talking. We don’t want to put them to sleep do we! Lol.

    1. There are several good programs available that will help you easily convert your content into e-books. Remember to keep the subject matter very focused and you’ll get better reviews.

  2. Hello, thank you for this very informative review of lead magnets. Recently, I’m studying this topic to see whether I can get more traffic to my site. You know, this kind of training is very expensive. It’s also difficult to determine which training is better. When I go to their official site, I find the information is confusing because I’m new about that.

    Luckily I landed on your site. The thing most impressive for me is what you write is in-depth that saves me a lot of time. The 10 ideas organized neatly so I can read and understand easily. Importantly, I don’t need to research it one by one online. I can see you put a lot of time to research that.

    After reading your post, I find I don’t need to spend more time in another company. I think I will study your post first. Thx a lot. Your post helps many people to save their money. Please keep sharing with us.

    1. CT, Thank you very much for your comments and encouragement. I do make every effort to provide actionable ideas that will help you grow your own online business. Rather than rehash the same content that’s out there on the web, I look for more creative ways to get better results. I am so happy that I’ve helped to encourage you in that regard.

  3. I find your post very informative and very helpful to online marketers especially to those who are just starting out building their following. I myself will put those info into practice. Thanks and good job

  4. Hi Anne,

    Great ideas you have here!! Your post can help all marketers, both new and experienced.

    Sometimes we just need to step back and think up new ideas we haven’t used yet. And growing your email list is important for today’s marketer. When we have followers who are willingly wanting to hear from us, it’s one of our biggest assets.

    Oh, and I use Designrr myself and love it!


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